Digital- Analog Hybrid Production
The punk rock XBox One exclusive Sunset Overdrive needed an equally rockin’ end credit sequence. The posters were created digitally, using modified graffiti and street art graphics from the game, as well as original photography that the game’s illustrators turned into line drawings to match the game’s art style. They were then printed and mounted onto wooden construction site boards using wheat paste and staple guns and shot in 4k.
See a making of feature on KOTAKU!
In addition to the end titles, Nightjar designed many of the satirical in-game brand logos and advertising billboards that are seen all over the post-apocalyptic cityscape.
Billboards & Store Signage
In-Game Brand Logos
Animated Interfaces (FUI)
BRANDS & LOGOS
This trailer made its debut at the E3 Xbox One Event. The highly anticipated next-gen shooter is colorful, fun and irreverent. Nightjar designed the majority of the satirical in-game brands and advertising billboards that are seen all over the post-apocalyptic cityscape.